Every brand starts with an idea
Ours started thousands of miles from home.
In 2024, our co-founders travelled to Shenzhen, China, to meet with a manufacturing partner and explore a simple question: could we build something we'd genuinely be proud of?
What began as a business trip quickly became something much bigger. Between factory visits, long conversations, and endless cups of coffee, they started imagining a brand that felt different. One built for their generation, not the last.